Why Passion Isn’t Enough

2012 May 22nd | by Eddie Pietrucha

I'm sorry to be the bearer of bad news but it's true, passion will only get you so far in business.  I wrote a post a few weeks back discussing a simple tactic every business should be employing.  While this seemingly elementary task can be overlooked by businesses, it's often times the result of a much greater issue... being completely unprepared. While I was in college prepping for my first real business venture (I say "real" because I... Continue Reading »

Posted In » TCA Events
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Marlins’ Guillen, Cora Sign With New Balance

2012 May 14th | by Triple Crown Agency

Miami Marlins manager Ozzie Guillen and bench coach Joey Cora have signed deals with New Balance Baseball for the 2012 season.  The Boston - based footwear and apparel brand will become Guillen and Cora's official on field footwear provider. Both Guillen and Cora are in their first full season with the Miami Marlins after filling the same positions with the Chicago White Sox for the previous eight seasons.  Their run with the White Sox was... Continue Reading »

Posted In » Agency News, TCA Talent
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Customer Engagement – Build the Relationships

2012 May 8th | by Eddie Pietrucha

Customer Engagement.  Almost every business owner we come in contact with is not only familiar with the term but most are doing various forms of it on a daily basis. Very few, however, are taking the time to properly implement it into their communication plan.  It can be hard to exaggerate the impact of engaging customers and yet so many businesses are failing to place the importance on it that it deserves. Why is engagement so important... Continue Reading »

Posted In » TCA Events
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Effective Advertising or Wasteful Spending?

2012 May 1st | by Eddie Pietrucha

In our daily lives we are bombarded with advertising messages from the time we get out of bed in the morning until we go to sleep at night.  We see advertisements on TV, radio, the Internet, billboards, sides of vehicles, and seemingly everywhere else we look.  Companies spend billions of dollars every year trying to maximize their exposure to a specific group in hopes their ads will turn into big profits. Sometimes it works and... Continue Reading »

Posted In » TCA Events
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The Importance of Adding Value to Your Next Event

2012 April 27th | by Eddie Pietrucha

Over the last few years we have seen more and more companies introducing events as a way to build their consumer / employee relations.  With the overall number of events growing, so to does the responsibility of the host company to provide guests with a memorable experience.   What good is throwing an event nobody will remember in a month or two?  How many times can companies push or pull the same old thing? At TCA Events we want our... Continue Reading »

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The One Thing Every Business Should Be Doing!

2012 April 24th | by Eddie Pietrucha

I was recently reading an article on Entrepreneur.com that discussed some simple steps startup businesses can take to ensure they survive their first year and beyond.  It’s no secret that roughly 50% of businesses never make it to their 5th birthday, but why? I have the pleasure of talking to many business owners (those who are clients and not) on a weekly, if not daily basis.  Many of them have outstanding products / services and most of... Continue Reading »

Posted In » TCA Events
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Welcome To TripleCrownAgency.com!

2012 April 1st | by Triple Crown Agency

Welcome to TripleCrownAgency.com!  The last 14 months have been remarkable ride for us and we are excited for the opportunity to share it with you now. Officially founded in late 2010 as a sports marketing firm, we have seen rapid growth.  The recent launch of our Events division has enabled us to become one of the rare boutique agencies that can boast full service Marketing, Sports, and Events divisions.  The size of our agency allows us... Continue Reading »

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