“Social Media” and Its Value

2012 August 3rd | by Eddie Pietrucha

Social Media - In our business it's a term we hear every single day and something that comes up in just about every client meeting we have.  It's no surprise that when we say "social media" everyone immediately thinks of Facebook, Twitter, Instagram, and the multitude of new sites launching every week.  But is that it, is that really all "social media" is? We believe "social media" is so much more.  As defined by Merriam-Webster,... Continue Reading »

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Hiring an Event Company is a Good Idea

2012 July 17th | by Eddie Pietrucha

Event management companies can play a critical role for corporations, charities, and businesses looking to take their events to the next level.  As with any industry, the good event companies can provide value far above and beyond what is typically expected. At TCA Events, we have experience planning all types of events for our wide ranging clientele.  From large corporate functions to small VIP cocktail parties, charity fundraising events... Continue Reading »

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Deer Park Jazz Patio Festival set for August 11th

2012 July 10th | by Triple Crown Agency

TCA Events in association with Chicago Jazz Entertainment is pleased to present the Deer Park Town Center "Jazz Patio Festival" taking place on August 11th from noon until 5 p.m.  The festival will feature four Chicagoland jazz groups, alfresco seating in a garden setting, and will be headlined by Judy Roberts and her quartet.  Other acts will include Ava Logan and her trio, the Spiral Jazz Quartet, and Gypsy Jazz group LePercolateur. In... Continue Reading »

Posted In » Agency News, TCA Events
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Alex Cora Joins the TCA Sports Family

2012 July 9th | by Triple Crown Agency

TCA Sports is pleased to announce the signing of 14-year MLB veteran Alex Cora.  TCA Sports will act as Alex's exclusive representative as he pursues his post-playing career. Widely regarded as one of the most intelligent players of his generation, Alex spent parts of 14 seasons in the Major Leagues, most recently with the Washington Nationals in 2011.  He was a member of the 2007 Boston Red Sox World Series Championship team and has... Continue Reading »

Posted In » Agency News, TCA Talent
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Our Event Philosophy: Deliver Every Time

2012 June 25th | by Eddie Pietrucha

Let's face it, when it comes to planning an event or corporate outing companies have plenty of options to choose from when deciding what event agency to use.  This competition is a fact that we have never tried to shy away from, but rather have chosen to embrace.  The more options our prospective clients have, the better informed decisions they can make. Our overall philosophy when speaking to a new client is actually quite simple and... Continue Reading »

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Businesses Don’t Fail – People Do

2012 June 13th | by Eddie Pietrucha

Let me start off by saying I had no intention of writing this post but while travelling on a flight from Chicago to Miami yesterday I stumbled upon this subject.  Normally I’m an earphones guy from the moment I walk on a plane.  I like to take my flight time to relax or get some work done, either way I’m not one for chitchat with the person next to me. About an hour into the flight my iPod died and left me with virtually nothing to... Continue Reading »

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Why Passion Isn’t Enough

2012 May 22nd | by Eddie Pietrucha

I'm sorry to be the bearer of bad news but it's true, passion will only get you so far in business.  I wrote a post a few weeks back discussing a simple tactic every business should be employing.  While this seemingly elementary task can be overlooked by businesses, it's often times the result of a much greater issue... being completely unprepared. While I was in college prepping for my first real business venture (I say "real" because I... Continue Reading »

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Marlins’ Guillen, Cora Sign With New Balance

2012 May 14th | by Triple Crown Agency

Miami Marlins manager Ozzie Guillen and bench coach Joey Cora have signed deals with New Balance Baseball for the 2012 season.  The Boston - based footwear and apparel brand will become Guillen and Cora's official on field footwear provider. Both Guillen and Cora are in their first full season with the Miami Marlins after filling the same positions with the Chicago White Sox for the previous eight seasons.  Their run with the White Sox was... Continue Reading »

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Customer Engagement – Build the Relationships

2012 May 8th | by Eddie Pietrucha

Customer Engagement.  Almost every business owner we come in contact with is not only familiar with the term but most are doing various forms of it on a daily basis. Very few, however, are taking the time to properly implement it into their communication plan.  It can be hard to exaggerate the impact of engaging customers and yet so many businesses are failing to place the importance on it that it deserves. Why is engagement so important... Continue Reading »

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Effective Advertising or Wasteful Spending?

2012 May 1st | by Eddie Pietrucha

In our daily lives we are bombarded with advertising messages from the time we get out of bed in the morning until we go to sleep at night.  We see advertisements on TV, radio, the Internet, billboards, sides of vehicles, and seemingly everywhere else we look.  Companies spend billions of dollars every year trying to maximize their exposure to a specific group in hopes their ads will turn into big profits. Sometimes it works and... Continue Reading »

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