Real Time Marketing and What It Means

2013 February 7th | by Eddie Pietrucha

By now most of us have seen it, Oreo's tweet during the Super Bowl blackout was a true stroke of marketing genius. Subtle and simple, the Tweet featured the image of an Oreo cookie lit against a darkened background with the message "You can still dunk in the dark." The clever message delivered at just the right time took this Tweet viral. It was retweeted and favorited thousands of times and seemingly took over Twitter feeds during the... Continue Reading »

Posted In » TCA Events
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Alex Cora, Criollos de Caguas Win Puerto Rican Title

2013 January 26th | by Triple Crown Agency

Congratulations to our very own Alex Cora and his team, Criollos de Caguas on winning the Puerto Rican League Championship by defeating Mayaguez 13-3 and taking the series 4 games to 2. Alex is in his first season as the teams general manager. Next up for Criollos de Caguas is the Caribbean Series starting on February 1st in Hermosillo, Mexico.

Posted In » Agency News, TCA Talent
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I Hate New Year’s Resolutions – So Here’s Mine

2013 January 2nd | by Eddie Pietrucha

Well, it's that time of the calendar year again. You know the time where all you hear are people proclaiming a "fresh start" and looking forward to the prosperity that the new year will surely bring them... It seems as though we hear the same thing, from the same people year after year. Personally, I'm really hoping for prosperity for a few select folks just so they could spare me the opportunity of listening to them wishing for it again next... Continue Reading »

Posted In » TCA Events
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TCA Launches New Website for WERQ Fitness

2012 December 17th | by Triple Crown Agency

TCA Marketing is proud to announce the launch of a new website for WERQ Fitness, a dance fitness format taught by certified fitness professionals. The site features numerous design elements and customized functionality to go along with multi-tiered access levels. These levels allow Certified WERQ Instructors access to a private members area and an individual profile page with the ability to upload a photo, bio, and class schedule. The new... Continue Reading »

Posted In » Agency News, TCA Events
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Event Strategy – Own It

2012 November 13th | by Eddie Pietrucha

Many businesses find that events can be a great way to get involved in the community and network products and services directly to a consumer base. For years we have seen businesses try to decide which events they can spend their precious marketing dollars on in the way of sponsorships. Unfortunately, we have also seen many of them waste that money on events that were mismanaged, unorganized, and unsuccessful. The world of event sponsorship can... Continue Reading »

Posted In » TCA Events
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Change

2012 October 26th | by Eddie Pietrucha

Change for the sake of changing? It sounds a little strange and for those who don't embrace it, change of any sort can be frightening. In business (and in life), however, change is not only a necessity but also a vital part of growth and progress. Even change for change's sake can spark new creativity and ideas that push a company and a person in a new direction. So why are so many businesses and people afraid of change? In general, I believe... Continue Reading »

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Study Shows 90% of Small Businesses Network Online

2012 September 26th | by Eddie Pietrucha

The Internet is important, and in a new survey and infographic from Manta we see that 90 percent of small businesses are realizing just how valuable it can be to them.  Without getting into the 10 percent of businesses who STILL don't use the Internet as a networking tool, we found this study shed some light on just how much value businesses are getting out of their online activities. The infographic, 'The Shift in Small Business Behavior,'... Continue Reading »

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Content Was King, but Context is the Present and Future

2012 September 21st | by Eddie Pietrucha

"Content is king" Have you heard that before?  From the best we can tell this idea has been floating around the internet since 1996 when Bill Gates coined the phrase, and marketers for the last decade and a half have been quick to run with it.  While some still believe it, many realize that technology has changed the way we consume content forever. Content may still be king, but it has moved over to make way for something even more powerful... Continue Reading »

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Deer Park Jazz Festival A Huge Success

2012 August 24th | by Triple Crown Agency

It's been a busy couple weeks for our Events division as we prepare for various upcoming projects and special events.  That being said, we wanted to share an update on the Deer Park Jazz Festival we coordinated a few weekends ago.  We were fortunate enough to have been given a picture perfect Saturday afternoon at the Deer Park Town Center located in Deer Park, IL.  We want to thank all those who came out, braved the heat and enjoyed the... Continue Reading »

Posted In » TCA Events
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Who’s Betting Against the Internet?

2012 August 20th | by Eddie Pietrucha

The Internet has transformed the way we acquire and consume information while forever changing the way businesses interact with their customers.  In our last post we explained the reasons why we believe "social media" is the Internet and it's importance in every business.  Still there are companies that fail to believe in "social media" and the benefits behind it.  These companies are not only betting against the importance of sites like... Continue Reading »

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